The Environmentally Responsible Approach (ERA) concept is a simple and genuine commitment by M-real to manufacture paper in the most environmentally responsible way. This holistic approach minimises the impact on the environment at every stage of production to ensure a sustainable future for us all.

For an independent view on paper recycling, the Waste Resources Action Programme (WRAP) Life Cycle Analysis makes interesting reading. The WRAP conclusion is that recycled paper is better for the environment than virgin paper. This LCA can be viewed via the link below:

Useful links:
WRAP
London Remade

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